In a lot of ways, extensive product knowledge is the basis of a sound sales engagement. The most effective sales reps act as educated, consultative resources for their prospects — and you can‘t sell from that position if you don’t know your offering inside and out. Still, sales leaders often struggle when it comes to training their reps to know their...

When I joined a SaaS startup as the Head of Sales, we were an emerging upstart in a crowded space. It was an uphill battle trying to explain who we were and convince skeptical prospects to take a chance on our solution. Fortunately, the prospects we did close became big fans, and they thought of us as the best kept secret on the market. My first...

Scheduling is easy until you get stuck between multiple teams, projects, and clients’ time zones. At that moment, it turns into a pain in the neck. I experienced this firsthand, adding the fifth time zone to my Google Calendar and double-booking meetings or apologizing for being late every now and then ... Which is so out of character for me. After...

Let’s face it: AI isn’t going anywhere. In fact, when it comes to the big wide world of sales, folks seem to be getting nice and cozy with the idea of using AI for all things sales-related. In the last year alone, I – and the entire world, it seems – noticed that AI made quite the impression on multiple industries worldwide, from digital marketing...

My sales career has largely centered around helping SaaS organizations navigate the sometimes rocky transition from founder-led sales to a more structured and scalable approach. Because so many inbound leads in the former circumstance have pre-existing relationships with the company founder(s), it’s common to see those relationships doing most of the...

I‘m going to level with you — the statement I’m about to make probably sounds like one of those meaningless platitudes about selling you‘d hear at some seminar that you were pressured by your employer to attend, but I swear I’m going somewhere with it. Ready? Credibility is the currency of sales. It's the most valuable asset you have to support your...