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Difflam throat spray launches craft-focused campaign

Cold and flu season is still upon us with sniffles coming at us from all sides. So Difflam, the throat and mouth spray, has aptly launched a new print and digital campaign to drive brand awareness with the help of VMLY&R. The Usual Sorespects employs three characters who personify a variety of classic sore throat symptoms. Featuring a cat, a boxer...

Mon Feb 27, 2023 12:30
Vineyard Theatre’s new branding is never the same twice

The shapeshifting new branding is based around a framework that means the colour scheme, imagery and logo can be adapted for each new production – however the ‘Vineyard’ part of the logo will remain consistent. NB Studio has chosen a responsive typeface that can be stretched or shrunk, allowing the visual system to react to different shows. Flexible...

Mon Feb 27, 2023 11:30
How much do you earn?

Every single person at How&How knows what their colleagues are being paid, from the most junior designer to the studio’s owners. The branding studio's co-founder Cat How discusses the pros and cons of total salary transparency

Mon Feb 27, 2023 11:30
We’re all worldbuilders now

The world may be in flux, but people are responding by building new stories and ways of communicating. The creative possibilities are endless, says Dentsu Creative’s Keely Adler

Mon Feb 27, 2023 11:30
Nike’s new Jordan ad charts a young girl’s rise to sporting stardom

In 1984, Nike signed a deal with a young basketball player who had just started playing with the Chicago Bulls. His name was Michael Jordan, and he would go on to become one of the biggest sports stars of all time. While the move marked the first time Nike had created a shoe specifically with one athlete in mind, it was a strategy that clearly paid...

Fri Feb 24, 2023 11:54
Exposure: Tess Ayano

Japanese-American photographer Tess Ayano aims to make images to record what she feels rather than what she sees. We talk to her about her work, which crosses fashion, editorial and documentary

Fri Feb 24, 2023 11:54

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