The former chief marketing and communications officer of General Electric, Linda Boff, has a new gig: CEO of global creative services agency Said Differently. Boff's move is the latest instance of a top marketer climbing the corporate ladder to chief executive at a time when CMOs are tasked with taking on more responsibilities in a...

Ad sales veteran David Lawenda, who served as chief digital advertising officer at Paramount, is leaving after a collective 21 years at the company. In a memo to staff today, Paramount ad sales chief John Halley noted that Lawenda will stay on through September in a transitional role. Lawenda is one of several long-term ad...

Live events create urgency for viewers, and NBCUniversal wants its audience insights to have that same urgency. Ahead of the 2024 Cannes Lions International Festival of Creativity, NBCU is announcing accelerated first-party audience capabilities to improve live event programming for marketers and drive ad effectiveness with new insights. "When you take...

If you're finding it tough to keep up with the UTA and Michael Kassan's mud-slinging, don't worry we've got you covered. If you haven't already read ADWEEK's cover story interview with Kassan, then you might not know that he's been quietly plotting his next move: 3C Ventures. Kassan has claimed the consulting firm has already...

Ad industry mogul Michael Kassan is launching a major salvo at his former company MediaLink. Publicly, Kassan is confident that he can compete--even as the legal battle between Kassan and MediaLink owner United Talent Agency is set to enter arbitration in November. Kassan exclusively told ADWEEK all about his plans during a sit-down interview at...

Agencies can offer brands a great outsider perspective on their business, but having unique insight from former brand executives is sometimes lacking in the relationships. A new brand studio, started by former client-side marketing executives, is offering direct access to top-level strategic thinkers to help brands uncover their needs and jump-start...