Live events create urgency for viewers, and NBCUniversal wants its audience insights to have that same urgency. Ahead of the 2024 Cannes Lions International Festival of Creativity, NBCU is announcing accelerated first-party audience capabilities to improve live event programming for marketers and drive ad effectiveness with new insights. "When you take...

If you're finding it tough to keep up with the UTA and Michael Kassan's mud-slinging, don't worry we've got you covered. If you haven't already read ADWEEK's cover story interview with Kassan, then you might not know that he's been quietly plotting his next move: 3C Ventures. Kassan has claimed the consulting firm has already...

Ad industry mogul Michael Kassan is launching a major salvo at his former company MediaLink. Publicly, Kassan is confident that he can compete--even as the legal battle between Kassan and MediaLink owner United Talent Agency is set to enter arbitration in November. Kassan exclusively told ADWEEK all about his plans during a sit-down interview at...

Agencies can offer brands a great outsider perspective on their business, but having unique insight from former brand executives is sometimes lacking in the relationships. A new brand studio, started by former client-side marketing executives, is offering direct access to top-level strategic thinkers to help brands uncover their needs and jump-start...

The YouTube Ads Leaderboard looks a little different this year. Rather than simply showcasing a list of top ads ahead of Cannes Lions next week, YouTube used Google AI to analyze more than 8,000 top-performing spots, finding common themes that broke through. In a blog post today, Anne Marie Nelson-Bogle, vice president of YouTube ads...

Disney has debuted two new ad products across its streaming portfolio, reflecting the new capabilities available to marketers in the world of connected television (CTV). According to Jamie Power, the senior vice president of addressable sales at Disney, the products fall into two broad buckets: advergames and shoppable ads. "It is our goal to push...