With upfront week presentations giving way to a wave of negotiations, ADWEEK continues our postmortem sit-downs with the presenting ad sales leaders. Following our conversation with NBCU's Mark Marshall, next up is Jeff Collins, president of advertising sales, marketing and brand partnerships for Fox Entertainment. This is Collins' first time leading...

The sports on Disney, Fox and Warner Bros. Discovery (WBD) finally have a new dedicated streaming venue--or, in this case, Venu. With help from creative partners at R/GA, the media giants announced the Venu Sports brand--the name of the companies' combined upcoming sports streamer--during TV upfront week on Thursday. The Venu moniker keeps the idea...

Screenvision, the second-largest cinema ad seller in the U.S., announced new offerings and guarantees at its upfront event on Tuesday. On stage at New York City's Jazz at Lincoln Center venue, Screenvision CEO John Partilla and chief revenue officer Christine Martino shared 2025 cinema attendance projections and incentives with the audience. Actor Alec...

Sophie Turner will forever be Queen in the North in the hearts of Game of Thrones fans. Now, the actress is adding another jewel to her crown as the star of Joan, an ambitious period drama that's among the fall offerings that The CW announced during TV Upfront week Set in the 1980s, the limited...

To no one's surprise, NBCU ad sales chief Mark Marshall enjoys having more than 72 hours to plan an upfront event. In 2023, NBCUniversal's upfront week presentation faced obstacles, including former ad sales chief Linda Yaccarino leaving the company for Twitter/X days before the event and Hollywood strikes keeping entertainment talent away. That resulted...

Shopping at Target is its own meme. The running joke on social media is that a person will go into Target for one thing and gleefully leave with a host of items they didn't intend to buy. The retailer wants to convey that relatable sentiment in a new marketing campaign, "That Target Feeling," which depicts...