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PRSA ICON 2024 Q&A: Lauren Berger on Marketing Yourself as a Content Creator

Lauren Berger is the CEO and founder of both CareerQueen.com and InternQueen.com, reaching nearly 10 million people and connecting them with their dream careers. On Oct. 15, she presented a student workshop titled “Marketing Yourself as a Content Creator” during PRSSA’s ICON 2024 in Anaheim, Calif. Before her session, she talked with PRsay about being...

Fri Nov 8, 2024 18:22
S&T Live Recap: The Key Role Communicators Can Play in Promoting Workplace Civility Post-Election

As results of the 2024 election roll in, workplaces “are going to be feeling a lot of emotion, a lot of internal and team conflict,” Tina Beaty said. To diffuse the tension, “We need to give each other a moment of grace and space.” During the year leading up to the election, incivility increased in society and the workplace, fueled by sensitive topics...

Wed Nov 6, 2024 04:23
Navigating Political Tensions in the Workplace During Election Season

A longer version of this article first appeared in the October issue of PRSA’s award-winning publication Strategies & Tactics. We are reposting here on the eve of Election Day 2024. For more on this topic, join us for a special Election Day edition of Strategies & Tactics Live with PRSA’s Editor-in-Chief John Elsasser and SHRM’s Chief Brand...

Mon Nov 4, 2024 18:20
ICON 2024 Q&A: Insights on Influencers With Nicole Dye-Anderson of Wells Fargo

Are you curious about how brands connect with influencers and build relationships that drive real results? Nicole Dye-Anderson, senior vice president and head of media relations, experiential, and influencer strategy at Wells Fargo, brings over 20 years of experience to the conversation. From entertainment to financial services, she has been at the...

Wed Oct 30, 2024 17:26
ICON 2024 Q&A: Inside Baseball and PR With Adam Chodzko of the Los Angeles Angels

Adam Chodzko recently wrapped up his 16th season working in Major League Baseball, his 15th with the Los Angeles Angels. As senior director of communications, a role he started in 2023, he oversees the team’s baseball information, media relations, social media, photography and broadcasting efforts. On Oct. 14, during PRSSA’s ICON 2024, Chodzko was...

Fri Oct 25, 2024 18:21
ICON 2024 Recap: A Panel on ‘Strengthening Trust in a World of Disinformation’

For the closing General Session of ICON 2024 in Anaheim, Calif., on Oct. 17, PRSA CEO Linda Thomas Brooks moderated a talk on “Strengthening Trust in a World of Disinformation.” The panel featured Brian Balbirnie, founder and CEO, Issuer Direct (Accesswire); Paul Hardart, clinical professor of marketing, NYU Stern School of Business; Michelle Egan,...

Wed Oct 23, 2024 00:52

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