Want to scale your expert-driven content? Gini Dietrich has a tool recommendation for you that's revolutionizing SME input gathering The post A Game-Changing Approach to SME-Driven Content Creation first appeared on Spin Sucks.

How can you turn an effective media pitch into one that grabs a podcast host's attention and lands interviews? Angie Trueblood shares five quick fixes. The post Quickly Turn Your Media Pitch Into a Podcast Success first appeared on Spin Sucks.

The PESO Model Certification collaborates with USC Annenberg School for Communication and Journalism. Gini Dietrich has all of the details about the advanced integrated communications training for PR pros and students, alike. The post Evolving the PESO Model© With Academia and Research first appeared on Spin Sucks.

There are three steps—prep, production, and promotion—to creating your own successful podcast. Winston Chang takes you through each of them. The post The Three Steps to Creating Your Own Successful Podcast first appeared on Spin Sucks.

Want to show quick results in a new PR role? Gini Dietrich has 10 growth hacks you can use to garner quick wins, build brand awareness, stop top-of-mind, and even generate some revenue. The post How Growth Hacks Drive Quick Wins and Brand Visibility first appeared on Spin Sucks.

California Pizza Kitchen’s response to a recent delivery mistake offers several lessons in crisis communications. Thomas Mustac highlights exactly how they turned a bad situation around. The post Lessons In Crisis Communications from CPK first appeared on Spin Sucks.