Throughout my career, I’ve noticed SEO and PPC teams rarely sync and share data and strategies to support each other. This is a major missed opportunity that limits each channel’s full potential. This article highlights seven practical synergies both your PPC and SEO teams can implement to drive even more revenue for your business. Ultimately,...

AI has revolutionized the once-tedious PPC ad creation process. While user-friendliness and innovation remain crucial, the end product must boost sales and ROI.  By harnessing AI, you can identify real-time market trends, audience profiles and behavior patterns – essential elements for crafting ads that truly connect with viewers. I’ve...

Quick question: What exactly does Performance Max maximize? I’ll let you go first. You: “Performance Max maximized my profits.” Me: “No.” You: “Ah, I see. I am tracking revenue, not profit. So Performance Max maximizes my revenue” Me:  “Nope.” You: “Uhh, OK, then it must be conversions Me:  “No, again.” You: “What?...

Planning season is one of the busiest times of the year for marketers—and at Shell Mobility, it’s no different. Their team is in full planning mode from March to October. But disconnected spreadsheets and presentations made it hard to keep everything aligned across their 30+ local markets. On Sept. 25 at 9 a.m. PT, Mindy Smith, Global...

Amazon Ads today unveiled new generative AI features aimed at helping advertisers create more engaging video and image content. The tools include Video generator and live image capabilities, both currently in beta for select U.S. advertisers. Why we care. Time and cost are big challenges when it comes to creating good quality video...

Google AI Overviews are triggered 10-20% less for signed-out users. While this percentage varies by industry, it is particularly noteworthy right now for ecommerce queries, which trigger AI Overviews 90% less often for signed-out users. Why we care. We’ve been closely watching the evolution of Google’s AI Overviews because it has the potential...