Ever felt like B2C marketers get to have all the fun? Coming up with splashy ad campaigns, running irreverent Twitter accounts and generally acting outrageous and getting away with it? That’s right, I’m looking at you, Duolingo. On the other hand, B2B brands are busy debating which shade of grey best exemplifies excellence or writing 2000-word emails...

Marketing professionals are inundated with AI technologies and strategies to advance their marketing programs. AI and marketing work hand in hand by leveraging vast amounts of data to optimize campaigns. But how are marketing professionals using AI to support their data-driven marketing? Ascend2...

Marketing your business today is no easy feat. Whether it’s B2B, B2C, or any other business vertical, the challenge of capturing and retaining attention is always there. You’re constantly developing new strategies, exploring emerging platforms (hello, Threads!), and vying for a slice of your target audience’s mindshare. Yet, amidst this competitive...

“To improve is to change; to be perfect is to change often.” – Winston Churchill. This could very well be a marketer’s creed: improving, iterating, and trending towards perfection should be our overall goal. Sure, switching up your email marketing strategy is an easy choice when you’re tracking the right metrics. But switching up your whole brand?...

Ah, the modern workplace. For remote and hybrid teams, that means the reduction or absence of stressful commutes, uncomfortable business attire, and food stolen from the communal fridge. Adios to smells of microwaved fish or burnt popcorn, too… score!Now, we juggle the still-somewhat-new aspects of...

When Open AI released ChatGPT 3.5 at the end of 2022, and I saw its capabilities, I had one dark prediction. I was sure we’d see a significant impact on the job market as corporations saw the platform’s capabilities and pursued the efficiencies at scale that these large language models (LLMs) can certainly...