Belgian cookie brand Lotus Biscoff is growing its brand and asked creative firm BrandMe to create a strong global brand that can support worldwide growth.

The LEGO Group has done an amazing job of keeping its brand relevant and fresh through partnerships with Disney, Lucasfilms, and Warner Brothers, among others.

Now almost 40 years old, the American Girl brand was recently revitalized by Pentagram. The work was driven by a new tagline, Find your inner star.

The long wait is finally over: LogoLounge Book 14 is officially on the market and available for purchase!

For 30 years, Swiss tourism was represented by a golden flower known as the Goldblume—but it was a symbol that says very little about the country.

Walmart's inhouse design team used all lowercase letters and portmanteau-ed both words in the name to distinguish the new brand and make it seem more friendly.