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The Cost of Cultural Ignorance: How Brands Can Get It Right

In the unfolding narrative of advertising's cultural missteps, the recent Heinz ad controversy serves as a poignant reminder of the shadows cast by history. These ads resonate with the undertones of propaganda posters used to dehumanize and mischaracterize. They are relics of a time when images were manipulated to weave false narratives--narratives...

Sat Oct 12, 2024 01:31
A Deeper Dive Into the 2023-2024 Season Ratings

As we settle into the 2024-2025 broadcast season, TVNewser is taking a last look back at some of the lesser-told narratives of 2023-2024 broadcast season. We're focusing on time periods and networks that don't always factor into our weekly coverage, from the Sunday morning shows to NewsNation and CNBC. Sunday Morning News CBS News' Face...

Sat Oct 12, 2024 01:31
CNN and Fox News Announce Harris and Trump Town Halls

With another presidential debate looking increasingly unlikely, the cable news networks have pivoted to another format they know well--town halls. On Friday, CNN and Fox News both announced separate town halls with the candidates. Vice President Kamala Harris will appear on CNN, while former President Donald Trump will be on Fox. CNN's live town hall...

Sat Oct 12, 2024 01:31
G/O Media Is Suing Paste Media a Year After Selling It Jezebel

The digital media firm G/O Media filed a lawsuit in Delaware court last month against Paste Media, according to public records obtained by ADWEEK. The lawsuit alleges that Paste Media breached the contract the two parties signed last year when Paste Media acquired the titles Jezebel and Splinter from G/O Media in November 2023. The...

Fri Oct 11, 2024 22:32
Pachinko Producer Explains Why Diverse Stories Are Breaking Out in Streaming

For producer Theresa Kang, everything comes down to perspective. Kang, the CEO of Blue Marble Pictures, was born in the United States, but her sister and parents were immigrants born in South Korea, resulting in her growing up in a multicultural household. Her upbringing has always played a major role in her life and the...

Fri Oct 11, 2024 21:33
Tips from NCM, verb., and Pinterest On Avoiding the ‘Sea of Sameness’ In Experiential Marketing

Successful experiential marketing has become more than just hosting a one-time pop-up event or providing guests with a photo opportunity. In "Immersive Brand Moments: Designing Experiences That Captivate and Convert," an ADWEEK House group chat presented by National CineMedia, panelists chimed in on making events stand out. "There has just still been...

Fri Oct 11, 2024 20:33

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