Do you sell products in the B2B market? Looking for a model to clearly differentiate your product's value? In this article, you'll discover a 5-step process for developing powerful B2B product positioning. This article was co-created by April Dunford and Michael Stelzner. For more about April, scroll to the end of this article. Why Product […] The...

Feeling overwhelmed by the constant demand for fresh, engaging content? Looking for ways to scale your copywriting without losing your personal touch? In this article, you'll discover how to build an AI persona that writes in your voice and style. This article was co-created by Jeff Hunter and Michael Stelzner. For more about Jeff, scroll […] The post...

Are you keeping up with TikTok's rapid evolution? Wondering how to leverage its newest features for your business? In this article, we'll explore TikTok's game-changing updates, including extended video lengths, enhanced DMs, and the revolutionary TikTok Shop. What's New for TikTok Marketing Trends TikTok has emerged as a powerhouse platform, continuously...

Are you facing pushback when trying to introduce AI tools in your company? Wondering how to turn skeptics into AI champions? In this article, you'll discover strategies for overcoming resistance, building enthusiasm, and creating a collaborative AI learning environment that drives innovation and productivity. The Imperative of Company-Wide AI Adoption...

Are you ready to elevate your podcast game? Wondering how to create a show that will attract a growing audience? In this article, we’ll explore the state of the podcasting industry and how to create a better quality show. Why Podcasting Matters Podcasting has become an increasingly popular medium for creators, businesses, and audiences. Why […] The...

Are you looking to leverage AI to boost your eCommerce sales? Want to know how to apply AI to your business? In this article, we explore how to employ AI in an online business. The Power of AI and Personalization in eCommerce In the rapidly evolving eCommerce landscape, artificial intelligence (AI) revolutionizes how businesses connect […] The post...