It’s one of the most polarising issues of our times, but that hasn’t stopped Dr Prakti dishwasher cleaner from stoking the flames of controversy. To pre-rinse or not to pre-rinse? Do you soak? And how dare you put the plates in crooked? Dr Prakti gel claims to solve the arguments, which affect 40% of couples, … The post The right way to load a dishwasher?...

This may or may not be the best ad of the week – Emma Hall called it a “bit of a jumble of words and images” – but it’s certainly an important one for John Lewis as it tries to get on the front foot under new chairman Jason Tarry from Tesco after Sharon White’s … The post MAA Ad of the Week: John Lewis from Saatchi & Saatchi first appeared on...

Publicis Groupe, which is looking increasingly like a giant consultancy with a creative and media arm, has bought 50-year old Mars United Commerce, claimed to be the world’s largest independent commerce company. Mars has over 1,000 employees in 14 global hubs. Deal terms were not disclosed. Mars will be rolled into Publicis data business Epsilon. …...

Desert Island Ads. Heat Electric – Creature Comforts A regular on the Best Ads of All Time lists, this campaign is the one of my personal inspirations. It was one of the first ads that I remember actually grabbing my scatty youthful attention and sparked a fascination that I’ve been lucky enough to turn into … The post Transmission’s Matt Buckle picks...

For decades dealing with big retailers has been a cage fight; brands have to bung money here, there and everywhere to be listed let alone given a prominent display. The age-old altercation now has a new dimension: retail media. On the one hand marketers love it because they think it gets them as close as … The post Retail media: are backroom deals...

Stellantis’ new Alfa Romeo Junior (hybrid and electric) sounds a good idea in a category notable for its less than noteworthy cars and, as always with Alfa, the brand is the attraction. Which comes to the fore here in a campaign from Venice, California agency Migrante Content featuring actor Pedro Alonso from Netflix’s Money Heist. … The post Alfa...