California Pizza Kitchen’s response to a recent delivery mistake offers several lessons in crisis communications. Thomas Mustac highlights exactly how they turned a bad situation around. The post Lessons In Crisis Communications from CPK first appeared on Spin Sucks.

Keywords are out, content knowledge graphs are in. Find out why in Gini Dietrich's latest article on search fragmentation. The post The Future of Search: A Content Knowledge Graph and AI first appeared on Spin Sucks.

We live in a data-driven world that helps businesses make better decisions, but raw data can be complex and dull. Indiana Lee shows you how to turn it into engaging PR stories. The post How to Turn Data Into Engaging PR Stories first appeared on Spin Sucks.

Have you ever noticed how many women struggle with the “What is your rate?” question? The hesitation stems from not understanding our true value. Gini Dietrich wants to change that. Start practicing today: know your worth, articulate it clearly, and don’t back down. The post The Importance of Teaching (and Learning) Negotiation Skills first appeared...

Sometimes the most effective strategy to turn a crisis on its head is to embrace humor. Travis Claytor explains how brands can appropriately use humor in crisis The post Embracing Humor and Building Trust Through a Crisis  first appeared on Spin Sucks.

AI can analyze data, but it can't network over coffee. Gini Dietrich describes how to balance AI efficiency with human expertise in communications. The post When Your Client Wants to Replace You with Generative AI first appeared on Spin Sucks.