Domain authority is a key element of an effective SEO strategy and overall digital marketing plan. If you already know what it is, you may be wondering, “How do I improve my domain authority?”  Let’s dive into what website authority is and some tips for ticking up your score. Key Takeaways Domain authority refers to the...

According to a Google VP, nearly half of Gen-Z uses TikTok and Instagram to search over Google. But that statement is nothing new… we’ve all known about it for a while. The real question that comes to mind isn’t how to optimize for TikTok or Instagram… it’s more so how to figure out what users are searching for. If you know...

With billions of users, Instagram is one of the hottest social media channels around. Sounds like a great place to be, doesn’t it? I mean, if you’ve got a business to promote, there’s a good chance you’ll find an eager audience there. But your prospects might need some help to find you among the crowd. If you’re looking to improve...

We’re more connected than ever these days, and that’s a bit of bad news for the B2B marketer. A smaller world means the never-ending lead generation process has an ever-shrinking window. How do you find new ways to generate leads, then? With LinkedIn. The social media platform is one of the best tools for generating B2B leads,...

TikTok has grown to over 1.5 billion users, becoming a cornerstone of digital marketing strategies worldwide. Yet, this powerhouse of creative content and viral marketing faces an uncertain future in the U.S. Have you considered what a TikTok ban could mean for your business? What would it mean for your marketing strategy if you suddenly lost...

Change is the only constant in digital marketing, and Google’s algorithm updates are a prime example. The latest major shake-up, which started in March 2024 and finished rolling out as of the end of April. has put marketers and webmasters worldwide on high alert. This Core Update specifically targets low-quality content and spam, directly impacting...