Getting an approved CTV ad creative ready for delivery is still a mostly manual process. Which is why NBCU is launching a new product to centralize different quality assurance checks and creative ad tech partners. The post NBCU Wants To Standardize The Pain Of Creative Ad Delivery appeared first on AdExchanger.

Mark Zuckerberg’s “move fast and break things” mantra may have suited the early days of Facebook, but it’s a risky strategy for companies in high-trust environments like media platforms. Today, advertisers depend on the trustworthiness of their media partners, DSPs and platforms to communicate authentically.  A recent breach of this trust has jeopardized...

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The FTC's got a new report on the data collection practices of large social media and video platforms. Plus, Amazon has its own “Shark Tank." The post Lifting The Veil On Surveillance; Amazon Gives It Another Go With Shoppable TV appeared first on AdExchanger.

For two days, retail media luminaries gathered to discuss how best to expand the category’s effectiveness (and budgets) for brands and advertisers – without, of course, overlooking how the end goal consumer will react. The post The Best Advice At The IAB Connected Commerce Summit: Don’t Annoy Your Customer appeared first on AdExchanger.

On this week’s podcast, we open with a refresher on the four antitrust claims being debated at the Google antitrust trial – the ad server, the ad network, the ad exchange and tying those products together – and we analyze the most standout testimony of the week. On Wednesday, Daily Mail Chief Digital Officer Matthew […] The post View From The US v....