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‘Go woke, go broke’ not true for brands, says global advertising study

Research shows ad campaigns that are more inclusive have a positive impact on profits, sales and brand worthThe cringe factor can be high when an established brand suddenly aligns itself with up-to-date values. It did not appear to work well for Gillette, which suffered a public backlash five years ago to its “toxic masculinity” advert, or for Marks...

Sun Sep 15, 2024 10:33
The Hague becomes world’s first city to pass law banning fossil fuel-related ads

Legislation makes it illegal to advertise fossil fuel products and services with a high carbon footprintThe Hague has become the first city in the world to pass a law banning advertisements promoting fossil fuel products and climate-busting services.Legislation passed on Thursday spells the end of publicly and privately funded advertising for petrol...

Fri Sep 13, 2024 18:28
Junk food TV ads to be banned pre-watershed in UK from October 2025

Online adverts for products high in fat, salt and sugar to be banned altogether and TV ads will air only after 9pmJunk food TV advertisements are to be banned from airing before the 9pm watershed as part of the government’s drive to improve public health.In addition, online ads for products that are high in fat, salt and sugar will be banned altogether,...

Thu Sep 12, 2024 19:07
Key gambling harm advocate ‘saddened’ by Albanese’s statements on betting ads

Tim Costello says the prime minister has ‘mindlessly’ followed gambling industry’s attempts to present him as a prohibitionistFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastTim Costello has rejected Anthony Albanese’s suggestion he wants gambling banned and accused the prime minister...

Thu Sep 12, 2024 00:51
UK TV production sector income falls by £400m as programming budgets cut

Revenue plunges as cash-strapped broadcasters spend less on commissioning amid ad slump and shift to streamingThe TV production sector in the UK suffered a £400m fall in revenues last year as cash-strapped British broadcasters reduced spending to the lowest level since the height of the pandemic.The latest annual industry survey found that total revenues...

Wed Sep 11, 2024 07:08
Labour urged to impose stricter controls on gambling ads

Campaigners say MPs should overturn previous government’s decision not to strengthen restrictionsLabour ministers are under pressure to overturn the previous government’s “bizarre” decision not to impose stricter regulation on gambling advertising, particularly around sport, from politicians, campaigners and figures from the world of football.At a summit...

Wed Sep 11, 2024 07:08

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