In an industry first, Paramount Pictures is turning London’s world famous Piccadilly Lights to stone in a colossal collaboration to mark the highly anticipated release of Ridley Scott’s blockbuster, Gladiator II in UK cinemas from November 15. Dooh.com Throughout Friday (8 November), Piccadilly Lights will “frieze” into an epic stone patchwork featuring...

Christmas is a time of abundance – in adverts at least – but O2 isn’t afraid to address the idea that not everyone is loaded up with treats and gifts at this time of year. VCCP’s 2024 festive campaign is all about tackling data poverty, with O2’s offer of free mobile represented by sim cards … The post VCCP and O2 give the gift of data this Christmas...

Difficult choice this week with some goodies around (and not all Christmas ads, Uncommon for British Airways is outstanding.) Even the best ads, though, can be as much about technique as the proverbial big idea but Orchard’s choice of ‘Where’s Wally?’ for an international campaign is a stroke of genius (Waldo in the US for … The post MAA Ad of the...

System1 has revealed its winners from the early wave of TV ads, with some biggies including John Lewis and Tesco still to air. Top 12 Aldi – “Get into the Christmas Spirit with Kevin the Carrot” – 5.9 Stars Sainsbury’s – “Phizz-whizzing” – 5.9 Stars Lidl – “Lidl Presents: A Magical Christmas” – 5.9 Stars … The post Aldi and Sainsbury’s among System1’s...

“Christmas is the the UK Super Bowl of marketing,” New Commercial Arts and Ogilvy CEO James Murphy told the FT this week. Murphy should know, being a veteran of John Lewis at adam&eve, still the defining Christmas ads, and now Sainsbury’s. But it’s getting to feel like the Super Bowl in another respect: the ads, … The post Christmas ads ‘Super...

Sir Martin Sorrell built his empire at WPP with acquisitions – some of which, like Ogilvy and Chris Ingram’s Tempus media agency were bitterly contested – and, for a while, the strategy worked well enough at his subsequent vehicle S4 Capital. S4 Capital, chiefly via the acquisition of online content factory MediaMonks, was aimed at … The post S4 Capital...