It’s been over two weeks since Google’s March 2024 core update rolled out – and it’s one of the most significant updates I have seen to date. It’s currently sweeping the web in the same way we saw Panda and Penguin updates do more than ten years ago, and all the forums agree: this update is a big deal.  March 2024 Core Update After reading the...

Notice a huge spike in your referral traffic in the last month? Confused as to why a bunch of people from Poland are suddenly interested in your website? If so, you’re not the only one. In my routine checks of our Google Analytics 4 (GA4) accounts, I found several with a spike in unusual referral traffic. After investigating, I also found that other...

In SEO, content is king. Aside from creating new and valuable content, the existing content on your website should also be up to par with Google’s evolving standards.  Doing these two things reap huge rewards for your website. That’s why I say maintaining your content strategy is a huge part of SEO. And it’s why I made a content checklist, and separated...

When it comes to ranking on Google, the work you do on your website is only half the job — the rest comes down to your off-page SEO strategy. Building your off-site presence can make all the difference in traffic, search engine rankings and revenue. Searching for an off-page SEO checklist to help your site rank higher in Google? You’re in luck. I have...

Want to make your pages rank high on Google? You won’t be able to do that if you don’t know where or how to start your on-page SEO — and with each Google update, this pillar of SEO gets more and more complicated. To keep you updated with the best and most relevant practices when it comes to this aspect of your website, I have prepared an on-page SEO...

With Google getting a whopping total of six algorithmic updates and four core updates in 2023, you can bet the search landscape is more complicated (and competitive) to navigate nowadays. To succeed in SEO this year, you will need to figure out what items to check and optimize to ensure your website stays visible. And if your goal is to not just...