Brand monitoring simplified

To get the latest updates on your brand’s online positioning, you must start by setting up monitoring feeds on search terms that matter to you. It could be your brand name, a competitor’s brand, or some industry topics you want to stay ahead of. You can follow Google News feeds and set up custom highlighters to emphasize certain keywords and phrases while reading.

You can follow Facebook, YouTube, and Reddit feeds to keep an archive of the content you publish, but also to track other companies’ activity and be the first to get updates from thought leaders and influencers. Your brand’s success can also depend on celebrity endorsements, customer feedback, and current social media trends, which can all come straight to you with the help of Inoreader.

Don’t have the time to go through all the updates you get in Inoreader and manually sort them out? Use rules to help you streamline content discovery. Depending on your needs, you can set up automations to assign tags, collect articles in different folders, or save them to read later. To keep yourself informed at all times, you can also use rules to send desktop alerts or mobile push notifications whenever certain conditions are met.

Email digests are custom newsletters made up of specific sections of your Inoreader account. You can choose the recipients and the intervals at which they will receive your updates with a summary of all new articles in a desired section. This way, you can send out automated reports on the content you have published or gathered and keep your colleagues or clients who don’t use Inoreader up to date. Combined with the ability to send articles directly to your Team members, email digests provide a way to optimize the distribution of content among your Team and increase your organization’s productivity.

You should begin by having the Team admin invite all members. Then, they will receive an email invite to join the Team and start collaborating.

The admin can then create some Team channels and invite respective members to join them. If your organization uses Microsoft Teams or Slack, you can integrate both with Inoreader to facilitate easier content distribution among platforms.

Team admins can create collections of feeds to share with their teammates, ensuring everyone follows the same sources and stays updated with essential information. Team folders can contain all types of feeds, such as RSS feeds, monitoring feeds, Web feeds, and more. This feature is perfect for onboarding new Team members who are just starting with Inoreader.