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Ad spending in 2025—why North American marketers are being more cautious than their peers

Only 30% of North American marketers anticipate upping spend for next year, the lowest percentage of any region.

Tue Nov 12, 2024 02:12
Mars to launch massive global agency review

Mars aims to cut down the number of agencies it works with.

Tue Nov 12, 2024 01:43
Mattel apologizes for listing porn site on ‘Wicked’ toy packaging

Mattel has apologized for a packaging error on its “Wicked” dolls that directs customers to a porn site.

Mon Nov 11, 2024 19:48
Heineken USA names new CMO as it plans marketing reset

Alison Payne replaces Jonnie Cahill, who is leaving Heineken.

Mon Nov 11, 2024 18:46
13 creative campaigns to know about today

Among the notable creative campaigns for Nov. 11, 2024: Starbucks’ holiday spot, e.l.f.’s series on women in space exploration and Liquid Death’s Dr. Squatch collab.

Mon Nov 11, 2024 17:44
The top 5 creative campaigns to know about right now

Gaming campaigns, a devilish holiday whodunit and unnerving piece of beach art top this week’s list.

Mon Nov 11, 2024 12:52

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