Ad spending in 2025—why North American marketers are being more cautious than their peers
Only 30% of North American marketers anticipate upping spend for next year, the lowest percentage of any region.
Tue Nov 12, 2024 02:12
Mars to launch massive global agency review
Mars aims to cut down the number of agencies it works with.
Tue Nov 12, 2024 01:43
Mattel apologizes for listing porn site on ‘Wicked’ toy packaging
Mattel has apologized for a packaging error on its “Wicked” dolls that directs customers to a porn site.
Mon Nov 11, 2024 19:48
Heineken USA names new CMO as it plans marketing reset
Alison Payne replaces Jonnie Cahill, who is leaving Heineken.
Mon Nov 11, 2024 18:46
13 creative campaigns to know about today
Among the notable creative campaigns for Nov. 11, 2024: Starbucks’ holiday spot, e.l.f.’s series on women in space exploration and Liquid Death’s Dr. Squatch collab.
Mon Nov 11, 2024 17:44
The top 5 creative campaigns to know about right now
Gaming campaigns, a devilish holiday whodunit and unnerving piece of beach art top this week’s list.
Mon Nov 11, 2024 12:52
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