Have you seen those dynamic digital ads on billboards, bus stops, or urban screens? That’s digital out-of-home advertising (DOOH). Wondering why these ads seem to be everywhere you look? It’s because DOOH combines the visual impact of traditional outdoor ads with the latest digital technology, making it a powerful tool for modern marketers....

Customers are more likely to judge your company based on your social media than they are on your website. Over three-quarters of consumers (and 88 percent of Gen Z) say social media presence has a bigger impact on whether they trust brands or not.  In some cases, social media will be the first touchpoint customers have with your brand....

Google Search Console (GSC) is one of my favorite tools for managing websites. It offers insanely valuable data that helps you monitor your site’s presence in Google and troubleshoot issues. There’s one GSC feature that doesn’t get enough praise, though—the Crawl Stats report. It’s hard to find but gives you tons of information...

If you do SEO, you know how many long processes are involved. And you know how awesome it is when you can save time. That’s why I’m a big fan of “hacks” that actually help you cut down on the amount of time you spend doing these tedious processes. One of my favorites? Using Google search operators.  They can slash the time you...

Ever wonder why your business isn’t getting enough local visibility, even though you’ve done everything right? Yelp Ads might be the missing piece in your marketing strategy. With millions of users searching for local services, Yelp has become a trusted platform where potential customers discover and review businesses just like yours. ...

Managing a PPC campaign can be tough, especially when your budget is tight. But here’s the good news—there are powerful, free tools that can help you optimize your campaigns without draining your wallet. Whether you’re looking to find the best keywords, analyze your competitors, or improve your ad copy, these tools have you covered. Let’s...