Every scroll, share and comment provides key insights into audience behavior. But without translating this data into boardroom-ready insights, your data points are just random numbers without a story. That’s a missed opportunity for competitive advantage. Social media analysts turn raw data into insights that drive everything from product tweaks to...

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. Throw in the fact that many social media algorithms prioritize relevance over chronological order and social teams find themselves posting all kinds of content to see what sticks and what doesn’t. But trying...

As the poem goes: “Consumers scour social media with care, knowing that the holidays will soon be here.” Or something like that. The most wonderful time of the year is fast approaching, and the influence social has on consumer purchasing behavior is undeniable. According to the Q4 2024 Sprout Pulse Survey*, a staggering 89% of consumers say social...

Brand mentions on social media are the new word of mouth. They give more visibility into opportunities for brand amplification, but also reveal potential risks and crises, making them a key aspect of social media listening. Businesses use social listening to keep their ear to the ground so they can better understand their audience, monitor brand reputation,...

You’re putting in the hours on X (formerly Twitter)—creating posts, engaging with followers and pushing your brand’s message. But without the right tools, it’s hard to know if all that effort is moving the needle. Twitter’s built-in analytics provide basic metrics such as follower counts and impressions. Third-party analytics tools give you deeper...

It’s time for another edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. We’ve officially entered the...