Does the following scenario seem familiar? You email a timely objection response to a prospect to address their concern. You’ve presented and met with them numerous times over several months. You feel your offering is an ideal fit for addressing this company’s goals, and the prospect has expressed enthusiasm for working with you several times. You’re...

AI … Will it decimate the human race? Replace the workforce entirely? Or will it dissipate into the ether, not with a bang, but with a whimper? As with many issues of our time, somewhere between the hype and speculation lies the truth. When it comes to AI business integration, specifically, the truth is surprisingly moderate. Beyond my own experience,...

Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. Imagine showing up to your job looking like a cyborg, or Iron Man himself. No, we’re not talking about your Halloween costume (we know some of y’all start preparing for that at the first fall of a leaf). We’re talking about robotic...

A solid social selling strategy falls somewhere between “nice-to-have” and “need-to-have” in the modern sales landscape. Activities like prospect outreach, cultivating brand awareness, and online relationship building are all enhanced by social media — so having a solid presence on these platforms can really help your case. But navigating social...

As my career in sales has progressed, I’ve learned the art of sales account planning through a lot of trial and error. I realized that a closed deal is just a small win. There’s more to it than closing it and calling it off. And if you’re a B2B account manager or sales executive serious about account-based marketing (ABM), you probably understand...

Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. The Good is an agency focused on conversion rate optimization (CRO). They’ve increased revenue and conversion rates by as much as 132% and 87% respectively for big name clients like Xerox, The Economist, and SwissGear. We sat down...