Sustainability tech platform Provenance, which aims to simplify brands' green claims, today announced it's raised $5 million in a series B funding round. (Scroll down to view the full pitch deck.) The round was led by the Martin Sorrell-founded venture capital firm S4S Ventures. This is the seventh funding round for Provenance following five seed...

Google's AI-powered search tool, formerly Search Generative Experience (SGE), is now available widely in the U.S., with a global rollout following soon, Google boss Sundar Pichai said at Google's I/O conference held in Mountain View, California, yesterday. That's not great news for publishers, who have seen a substantial decline of up to 60% in organic...

Media agencies are doing arbitrage, purchasing media from suppliers and selling it back to their clients for more than they bought it for. It's known as "principal buying," and according to new research by The Association of National Advertisers (ANA), the practice is widespread and still growing. The report cites findings from a quantitative survey...

Last week, the Boy Scouts of America did something its community (and the country) never thought it would do: It rebranded without the eponymous "boys" in its name. Now known as Scouting America, the +100-year-old youth organization announced its new name as part of ongoing efforts to revitalize its brand. For years, scrutiny and scandal...

In the quest for more impactful advertising, brands like eBay, Progressive and Diageo are turning to generative AI not just to generate creative, but also to tailor audio content, translate more granular audience segments to other platforms and curate targeted shopping experiences. And they are starting to see early signs of success. Insurance provider...

Upfront week has traditionally been the time of year when publishers throw glitzy events to showcase fall schedules, marketers initiate talks about budgets for the year ahead, and reporters frantically run across New York trying to succinctly capture a cacophony of announcements and news. It's time to end this madness, or at the very least...