Execs from Amagi and Starcom joined Ad Age’s Business of Brands conference to discuss how branded FAST channels are rewriting the rules of the TV advertising.

Among the notable creative campaigns from Oct. 8, 2024: Halloween activations from Airheads and Snyder’s of Hanover; a charming Chesapeake Bank spot; and an emotional Save the Children film from Mexico.

Plus, Airheads’ cherry-scented foot spray and a charming regional bank ad shot on film.

Music and entertainment data company Luminate has created its first index evaluating the cultural impact of musicians.

Breaking and Entering Media’s latest episode features Joe Spivak, aka WWE’s Tank Ledger, discussing risk-taking and professional growth.

In competitive markets, having the trust of your consumers could be the greatest ROI factor available. Here’s how to earn—and leverage—that consumer confidence.