Seth Godin's riffs on marketing, respect, and the ways ideas spread.
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Some simple rules for source control

Collaborating on documents and projects has never been easier, which is why we screw it up so often. Sharing and interacting with intent will save you heartache and wasted time. Some things to consider: Naming: Begin by naming your file with a digit and concept and a date. Something like “1 Book Presentation October 24”. And then,...

Mon Oct 14, 2024 12:48
Amplifying the fringes

Culture is: “People like us do things like this.” We might even have a chance to choose our group. Hipsters do this, hippies do that. People in this town wear this outfit, students at this school hang out here on Saturdays… We might be born into a culture. Less agency, but just as much identity. There’s a built-in status...

Sun Oct 13, 2024 12:59
“Please create more tension”

This rarely comes up in focus group data. It doesn’t come up when a school talks to students, or a conductor asks the orchestra. It doesn’t come up when the gym owner surveys potential members or when a chef or playwright thinks about building something new. But of course, that’s what we remember. That’s what changes...

Sat Oct 12, 2024 12:01
The cheap chocolate system

The first step in building a successful and elegant strategy is to see the systems that are part of our lives. October is a fine month to take a moment to look closely at one: the system that brings us cheap chocolate. Like most systems, it’s largely invisible. The people in it don’t mean to do harm, they’re simply making choices that...

Fri Oct 11, 2024 12:37
Twelve days until the first worldwide strategy meetup

There are now 280 cities being organized. You can find the list and all the details by clicking here. It’s free, and it works better when you become a part of it. Find the others. Connect, inspire and lead. It’s a great excuse to organize some friends and colleagues and have a conversation that can make a difference....

Thu Oct 10, 2024 19:50
The inevitable meeting

When the person you could have been meets the person you are becoming, is it going to be a cause for celebration or heartbreak? This is something we must work on right now, and tomorrow, and every single day until the meeting happens.

Thu Oct 10, 2024 11:56

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