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Mediaplus strikes blow for indies with Bosch media win

Serviceplan’s Mediaplus has won Bosch’s international media account across 38 countries spanning Asia, Africa, Europe, and Australia. The account covers Bosch’s ten main business units. Bosch’s Tim Dworak says: “Our global positioning across different industries and markets requires a high level of local media expertise in addition to centralized management....

Tue Oct 8, 2024 12:35
Creative agencies: an industry so clearly on the back foot is hardly a way forward

Interesting to test the water at the UK IPA’s Effectiveness Awards on Monday night. Despite the whooping and hollering from the winning teams (a 7stars bronze winner seemed to have a team of at least 100) and the many excellent entries (winner McCain below), there was a discernible air of, not dejection exactly, but resignation … The post Creative...

Tue Oct 8, 2024 12:35
IPA Effectiveness Awards gives top prize to adam&eveDDB and McCain

adam&eveDDB was the big winner at the 2024 IPA Effectiveness Awards, taking home not just the Grand Prix and Effectiveness Company of the Year, but also the New Learning and Best Small Budget and awards. Chair of judges, Nationwide’s Catherine Kehoe, gave it perhaps the ultimate accolade of our times: “If ever there was a … The post IPA Effectiveness...

Tue Oct 8, 2024 11:35
Euston: the ad now standing at platform 9 isn’t helping anyone

When you want to catch a train, especially at a chronically overcrowded mainline station, it helps if you can see where it is (which platform) and what time it’s supposed to depart (probably not when it’s supposed to.) But passengers at London’s Euston Station, claimed to be the “gateway” to major cities including Birmingham, Manchester, … The post...

Tue Oct 8, 2024 11:06
Uncommon’s stress-inducing new campaign for EA Sports FC 25

EA Sports FC was arguably the biggest rebrand in history last year when it dropped the “FIFA” tag after parting ways with the global football body. Uncommon Creative Studio is doing its best with the difficult task of getting millions of people around the world to see EA Sports FC as a brand in its … The post Uncommon’s stress-inducing new campaign...

Mon Oct 7, 2024 14:09
Toronto Raptors out-Nikes Nike for anniversary film

Toronto Raptors is the only NBA team outside the States – ‘outsiders’ you might say – and that’s the theme of this 30th birthday film from Paris agency Yard. This version’s for its French fans. Directed by Ludo Gontrand through Hamlet. Has all the grittiness of the best French cop shows and the sociology is … The post Toronto Raptors out-Nikes Nike...

Mon Oct 7, 2024 14:09

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