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Improve Your Google Ads Quality Score

Struggling to figure out why your Google Ads (formerly Google AdWords) aren’t performing as well as you’d hoped? It might come down to one critical factor: your Quality Score.  Google Ads Quality Score is a key diagnostic tool that helps you understand how well your ads align with user intent. While it doesn’t directly impact your rankings,...

Sun Oct 13, 2024 22:23
What Is Digital Out-of-Home Advertising?

Have you seen those dynamic digital ads on billboards, bus stops, or urban screens? That’s digital out-of-home advertising (DOOH). Wondering why these ads seem to be everywhere you look? It’s because DOOH combines the visual impact of traditional outdoor ads with the latest digital technology, making it a powerful tool for modern marketers....

Fri Oct 11, 2024 22:43
Mastering Social Media Branding: Strategies that Drive Results

Customers are more likely to judge your company based on your social media than they are on your website. Over three-quarters of consumers (and 88 percent of Gen Z) say social media presence has a bigger impact on whether they trust brands or not.  In some cases, social media will be the first touchpoint customers have with your brand....

Thu Oct 10, 2024 22:33
How to Use Google Search Console Crawl Stats Report

Google Search Console (GSC) is one of my favorite tools for managing websites. It offers insanely valuable data that helps you monitor your site’s presence in Google and troubleshoot issues. There’s one GSC feature that doesn’t get enough praise, though—the Crawl Stats report. It’s hard to find but gives you tons of information...

Mon Oct 7, 2024 22:31
Use These Google Search Operators to Improve Your SEO

If you do SEO, you know how many long processes are involved. And you know how awesome it is when you can save time. That’s why I’m a big fan of “hacks” that actually help you cut down on the amount of time you spend doing these tedious processes. One of my favorites? Using Google search operators.  They can slash the time you...

Sun Oct 6, 2024 22:29
Boost Your Local Business with Paid Yelp Ads

Ever wonder why your business isn’t getting enough local visibility, even though you’ve done everything right? Yelp Ads might be the missing piece in your marketing strategy. With millions of users searching for local services, Yelp has become a trusted platform where potential customers discover and review businesses just like yours. ...

Sat Oct 5, 2024 22:29

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