Managing a PPC campaign can be tough, especially when your budget is tight. But here’s the good news—there are powerful, free tools that can help you optimize your campaigns without draining your wallet. Whether you’re looking to find the best keywords, analyze your competitors, or improve your ad copy, these tools have you covered. Let’s...

What’s one of the best ways to generate product interest, trigger conversation, and increase revenue? User-generated content (UGC). It’s a marketing goldmine, and knowing how to use it properly can create a snowball effect of higher engagement and more social media followers. Why? It’s simple. Consumers trust organic, user-generated...

TL;DR: Too long, didn’t read. When I was a writer, this was always a massive headache for me. How do you cover all you want to say in a single piece, knowing that there’s no guarantee anyone is going to read it? The thing about it is that we content marketers live in a world of information overload, and it’s only getting harder with AI-generated...

Do you run a website in a super-specific niche market? I mean, not everyone is in a giant niche like marketing, sales, yoga, or health food. Do you struggle to pull in website traffic as a result? It’s tough. I get it. There just aren’t a lot of people on the planet searching for your particular topic. You might struggle to generate...

Has Google told you to stick glue to your pizza lately? What about adding a rock per day to your diet? Not the type of advice that I would follow.. But that hasn’t stopped Google’s new AI Overview feature from making these and other equally ridiculous recommendations over the past few months.  It’s no wonder Google is now showing...

Just when we’ve recovered from the March 2024 core update, Google hits us with another major change. AI Overviews, Google’s new generative AI search feature, has finally arrived. These results take center stage on page one of the SERPs and have the potential to completely change the way people search.  It’s not enough for marketers...