If you’ve been managing your own Google Ads campaigns, you’ve probably realized how time-consuming and tricky it can be to get your bidding strategy just right. Google Ads Smart Bidding aims to take that stress off your plate by using AI-driven strategies to automatically adjust your bids in real-time. In this article, I’ll explain what...

Tired of spending tons of time building SEO spreadsheets, sorting data, and double-checking each step? Getting SEO right requires a vast knowledge of data and remembering the hundreds of steps you need to take to rank well on Google. It’s easy to get overwhelmed. That’s why I’ve gathered this list of 19 different SEO templates, worksheets,...

Do you ever get the feeling people are talking about you? If so, then you’re probably right.  The thing is, not everyone who has a problem with you will say it to your face. These days, consumers are quick to say what they think about your brand, and they’re likely to say it on social media. Bad customer experiences are costing...

Have you ever been to the supermarket and chosen a specific soft drink or cereal, even though other brands are cheaper? That’s brand loyalty in action! By showing customers that your brand is trustworthy, committed to customer care, and aligned with their values, you can reap the benefits. Eighty-two percent of shoppers...

Do your visitors have an optimal experience on your website pages? While we spend a lot of time focusing on keyword optimization, mobile-experience, and backlinks, Google pays a lot of attention to the on-page experience. Core Web Vitals are a set of signals that assess a website’s user experience by measuring loading performance, responsiveness...

Still not ranking for your top keywords? It may not be your content’s quality or the number of backlinks you have that’s the problem. It could be basic SEO issues that are holding your site back.  SEO mistakes are depressingly common, and the bad news is that your site won’t rank while they remain a problem. The good news is they...