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PayPal Formally Launches Ad Business to Pitch Its Shopping Data to Advertisers

PayPal is open to business with advertisers. Today, PayPal is formally launching PayPal Ads, its arm that sells digital ads using data about what people buy across its properties within the U.S. PayPal Ads is led by Mark Grether, an advertising executive who previously built Uber and Amazon's ad businesses. PayPal is pitching aggregated transaction...

Thu Oct 10, 2024 20:42
Revolving Door Agency Moves: 62Above, GumGum, Mediaworks, WPP, and More

The chaos of Advertising Week New York didn't slow agencies down in the least, as awards and announcements of new clients, divisions, partnerships, and products were aplenty. 62Above Creative marketing and communications agency 62Above announced two additions to its client roster: AT&T Hotel and Conference Center in Austin, Texas, and luxury property...

Thu Oct 10, 2024 19:42
Scaling Indie Beauty Using Big Brand Expertise With Versed

On this episode of the Brave Commerce podcast, hosts Sarah Hofstetter, president of Profitero, and Rachel Tipograph, founder and CEO of MikMak, sit down with Kerry Sullivan, CEO of skincare brand Versed. Her career journey has taken Sullivan from leading iconic beauty brands at Neutrogena and Dollar Shave Club to helming the rising beauty brand...

Thu Oct 10, 2024 19:42
Apple Releases First Scripted Immersive Film For Vision Pro  

Apple on Thursday released the first scripted film for its Vision Pro virtual reality headset, providing a window into the future of immersive entertainment. The 17-minute film, Submerged, written and directed by Academy Award-winning director Edward Berger, takes viewers inside a World War II-era submarine which has been attacked by enemy warships....

Thu Oct 10, 2024 19:42
The Art of Storytelling for Brands With Deepak Chopra

Welcome to another special episode of the Marketing Vanguard podcast recorded at Brandweek 2024 in Phoenix, Ariz. This week, ADWEEK chief experience officer Jenny Rooney speaks with one of Time magazine's 100 Most Influential People: Deepak Chopra, founder of the Chopra Foundation, prolific author, and wellness guru. Join us for an engaging conversation...

Thu Oct 10, 2024 19:42
Crafting Creativity: Julia Goldin on How Lego Inspires Across Generations

In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Julia Goldin, chief product and marketing officer at the Lego Group. Goldin shares how Lego balances traditional play with digital innovation, discusses the brand's exciting partnerships with global icons like Pharrell Williams, and highlights Lego's dedication...

Thu Oct 10, 2024 19:42

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