Dr Dave Chaffey’s practical review of the marketing trends that will matter for B2C and B2B marketers in 2025 I’ve been writing reviews of the latest digital marketing innovations for well over 10 years now; spurred on since they seem ….. The post 10 Actionable Digital Marketing Trends for 2025 appeared first on Smart Insights.

Discover how a customer experience strategy that enhances digital experiences across all touchpoints can help build brand loyalty and improve ROI In today’s fast-paced digital world, providing a seamless customer experience strategy is no longer a luxury but a necessity. ….. The post How to create a customer experience strategy across the full lifecycle...

If you're using AIDA, DRIP, To/Mo/BoFu, STP, or any marketing mix models, but not integrating RACE, you may be missing out At Smart Insights, we are proud to champion our internationally acclaimed, practical, strategic RACE Framework of Plan, Reach, Act, ….. The post Integrating the RACE Framework to improve your marketing strategy appeared first...

An example of how to structure a digital marketing strategy plus examples from other sectors We launched Smart Insights in 2010, to help marketers develop digital marketing strategies, since we saw that many businesses faced the challenge of where to ….. The post RACE digital marketing strategy example appeared first on Smart Insights.

Prompt AI-generated campaign insights on marketing strategy, optimization, audience analysis, and performance metrics We all know that feeling of staring at a blank screen. Maybe you have an idea but you don't know how to articulate it. Or maybe you're ….. The post How to create a marketing campaign plan with ChatGPT [4 steps] appeared first on Smart...

Do you, or your organization use SOPs for digital marketing activities? You may not have heard of SOPs, since the technique seems to be more widely used in the US and in markets where the sales process is more technical ….. The post How to use Standard Operating Procedures (SOPs) for marketing appeared first on Smart Insights.