Agency news you need to know this week
Acquisitions heat up, Burrell Communications Group reveals first executive leadership team and Influential plants its flag in EMEA.
Fri May 3, 2024 13:12
DTC marketing news and trends—tracking the industry ups and downs
The direct-to-consumer news you need to know this week, from retail moves to financial updates.
Fri May 3, 2024 12:41
AI and brand management—how technology can keep creative output true to a brand’s identity
4 ways AI can partner on content, creators, campaigns and customer relationships.
Fri May 3, 2024 12:41
Marketing winners and losers of the week
Grillo’s Pickles goes viral for its new jar and Amazon sees profit triple—plus, why it was a bad week for Starbucks and Peloton.
Fri May 3, 2024 12:09
Inside Edelman’s large language model and how it tracks brand trust
Edelman’s AI chair unpacks “Archie” and the substantial investments required to build it.
Fri May 3, 2024 12:09
NewFronts recap—everything advertisers need to know about TikTok, Snap and Google’s pitches
Google, Meta, Snap and TikTok anchored the annual ad sales event, while Spotify and X held alternative programming.
Fri May 3, 2024 12:09
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