Google will unpause its ban on political and election ads in the US that it set into place after the polls closed on Nov. 5. Google will lift the temporary restrictions on ads relating to the US elections on Monday, Nov. 11. It is important to note that any ads you had running that were automatically paused will automatically resume on Monday....

Google categorized Demand Gen campaign audiences as “signals” rather than strict targeting parameters, a change spotted by industry analysts but not formally announced by the company. What it means: Audiences and age targeting now serve as “signals” rather than hard targeting rules. Google’s algorithm can use these signals to...

Google will discontinue the Local Services Ads mobile app Jan. 6, making the website the sole interface for creating and managing these local advertising campaigns. Key details: Existing app users can continue using it until the shutdown date. After Jan. 6, all Local Services Ads functionality will be web-based only. Users’...

Back in August 2024, some site owners started to notice that a parameter called srsltid= being appended to their organic listings.  The srsltid= parameter is nothing new. Barry Schwartz reported it here in February 2022 when Google started appending it to Google Merchant Center listings with “auto-tagging” turned on. Its purpose was to ensure...

YouTube is rolling out creator-initiated brand partnerships for Shorts and introducing enhanced Data Story cards for better performance tracking. Key updates: Creators with 4,000+ subscribers can now pitch their Shorts content directly to brands New Data Story feature provides 24-hour performance insights Testing “Most...

Getting the best out of a content creator partnership for social search starts with a strong brief.  Without clear, actionable guidelines, even the best creators can miss the mark, leading to off-tone content that lacks SEO impact and falls short of your strategy. This article covers how a well-crafted brief can help bridge the gap between...