Advertising | The Guardian
Exclusive: fraudsters impersonated WPP’s CEO using a fake WhatsApp account, a voice clone and YouTube footage used in a virtual meetThe head of the world’s biggest advertising group was the target of an elaborate deepfake scam that involved an artificial intelligence voice clone. The CEO of WPP, Mark Read, detailed the attempted fraud in a recent email...
Advert featuring huge hydraulic press crushing cultural objects strikes wrong note with some – including Hugh GrantApple has apologised after an online backlash to an advert for its new iPad that features an industrial-sized hydraulic press crushing a collection of creative objects including musical instruments and books.The ad, launched by Apple’s...
Strikes dented performance of ITV Studios but advertising starting to recover, broadcaster saysITV has blamed the knock-on effects of the US actors and writers strike for a hit to its revenues – but expects the Euro 2024 football tournament to contribute to a bounceback later this year.The UK’s largest free to air broadcaster said last year’s Hollywood...
Exclusive: Liz Bonnin’s face used on insect repellant ads after faked message ostensibly granted permissionThere was something strange about her voice, they thought. It was familiar but, after a while, it started to go all over the place.Science presenter Liz Bonnin’s accent, as regular BBC viewers know, is Irish. But this voice message, ostensibly...
Ads to be removed from London transport network amid criticism of mayor Sadiq Khan’s ‘baffling’ decision to allow themThe online casino company 888.com will withdraw adverts from locations including London’s transport network after a backlash against their tone, prompting criticism of the capital’s mayor, Sadiq Khan, for allowing them to appear in the...
Celebrating advertisers with scale, influence and integrity, the ceremony recognised brands including Nurofen and Google PixelThe inaugural Guardian Advertising Awards, launched to celebrate scale, influence and integrity across the publisher’s platforms, have recognised brands including Nurofen, Google Pixel and Charlie Bigham’s.The Grand Prix award...
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